Design, Brand & Technology
Notes on design and development decisions, with practical guidance for putting them to work.
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Designing around user needs
Page purpose, content hierarchy, and interaction states.
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From logo to visual identity system
Rules for consistent color, typography, and imagery.
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From prototype to product
Decisions that make implementation clearer.
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Performance and user experience
How images, fonts, and motion affect performance.
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Making forms easier to complete
Required fields, clear labels, and useful error messages.
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Designing for different screen sizes
Content order and layout behavior on mobile and desktop.
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Content hierarchy on the page
Using headings and spacing to guide attention.
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Preparing designs for development
States and acceptance criteria to include in a handoff.
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Connecting to external services
Data validation, request states, and careful retries.