Define each element’s role
A visual identity includes the logo, color, typography, and imagery. Specify where and how each element is used so different materials remain recognizable and consistent.
Explain rules with examples
Define colors for text, backgrounds, and actions. Give type sizes and weights clear roles. Real examples help designers and developers interpret the guidelines consistently.
Test different applications
Review mobile layouts, forms, other languages, and error pages. The identity should remain recognizable in each setting without making every page look identical.